WHO I HELP
I work with B2B companies that need experienced marketing leadership, stronger pipeline performance, and a clearer path to growth.
Best Fit Clients
- PE backed portfolio companies that need sharper go to market execution
- Industrial and manufacturing companies with underbuilt marketing functions
- Mid market B2B firms that need senior leadership without a full time CMO
- Companies with stalled growth, weak lead flow, or inconsistent marketing performance
Situations
- Sales and marketing are not aligned
- The business lacks a clear go to market plan
- Marketing is active, but pipeline impact is weak
- Messaging is generic or inconsistent
- Internal teams need leadership, structure, and accountability
- Leadership wants better visibility into performance and ROI
WHAT I DO
I help companies build and lead marketing programs that support revenue, improve alignment, and create a stronger path to growth.
Strategy
Go to market planning, Ideal Customer Profile (ICP) refinement, positioning, and growth priorities.
Execution Leadership
Campaign direction, team leadership, agency management, and program oversight.
Performance
Sales and marketing alignment, funnel improvement, KPI reporting, and ROI focus.
You get experienced marketing leadership, practical execution, and a clearer path to growth without the cost of a full time CMO.
WHAT THEY SAY
Read about my clients’ experience working with me.
Michael helped us bring structure and clarity to our marketing strategy. His insights immediately elevated our campaigns and delivered results.”
RevenueWell
“Partnering with Michael was a game-changer. His leadership helped align our brand, messaging, and go-to-market strategy in record time.”
Ion Exhibit Group
“Mr. Larmon quickly understood our unique audience and developed a marketing roadmap that drove engagement across channels.”
Farm Credit East
Ready to level up?
Let’s connect and discuss your marketing challenges