ABOUT WHITE CITY CONSULTING GROUP
Where Bold Marketing Plans Begin
White City Consulting Group was founded to give companies the marketing leadership they need—without the red tape, inflated fees, or long timelines of traditional agencies. Whether you’re scaling fast, navigating a turnaround, or need sharper focus on your GTM strategy, I bring clarity, momentum, and results.
This isn’t a “big agency” experience. It’s a one-on-one partnership built around your business goals. Strategy, execution, optimization—no hand-offs, no fluff.
Meet Michael Larmon
CEO & Founder / The White City Consulting Group
Michael Larmon is a strategic marketing executive and the driving force behind White City Consulting Group, a consultancy built to help mid-sized businesses grow smarter, faster, and with greater clarity.
With over two decades of experience spanning B2B marketing, brand strategy, demand generation, and sales enablement, Michael founded White City to deliver bold marketing leadership, actionable insights, and measurable results—without the overhead of a traditional agency.
Before launching White City, Michael held senior marketing and commercial leadership roles at companies across manufacturing, consumer goods, and experiential marketing. His efforts have helped develop brands, introduce products, realign sales and marketing teams, and generate millions in pipeline and revenue with companies like Newell Rubbermaid, Dean Foods, Maple Leaf, Dover, and MISUMI. Known for blending high-level strategy with hands-on execution, he works closely with clients as a fractional CMO, interim marketing leader, or strategic advisor—always with a focus on impact.
Michael brings a unique ability to connect the dots between business goals, customer needs, and marketing performance. Under his leadership, White City Consulting Group has become a trusted partner for companies seeking to unlock growth, modernize their marketing approach, and align marketing with sales for long-term success.